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Social Business Council

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Council membership is open to all business professionals personally involved in Social Business initiatives within a large business. If you want to share your experiences with your peers and learn from theirs, we invite you to submit your application for membership.

Council membership is open to all business professionals personally involved in Social Business initiatives within a large business.

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Social Performance

Social Performance Monitor. Up to now, most organizations have received a "pass" from executive teams when asked to justify the value of online social engagement spend. As social becomes a powerful mainstream component of the marketing mix, organizations need to know how their social investments perform, requiring deeper insight beyond the superficial metrics of likes and followers.

Engage. Evangelize. Empower.

We are a collection of practitioners from large businesses who are charting the course for Social Business. We all share a common enthusiasm for bringing a new way of working to our representative companies and we’ve come together in this peer-to-peer knowledge sharing network to learn from one another.

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Unleash Brand Advocates

Unleash Brand Advocates. You have twenty thousand or 20 million fans...now what do you do with them? Somewhere in there, thousands of passionate brand advocates are part of that crowd and would love to help deliver official and authentic brand messages to the rest of the market. So who are your advocates? How do you recruit them? How do you mobilize them?